Storing Red Velvet Cake
You can store this cake in the refrigerator for up to 4 days. Make sure it is well wrapped or placed inside an airtight container.
Can I freeze red velvet cake?
You can also freeze the cake properly wrapped for about 3 months.
Why Is Red Velvet Cake Red?
A red velvet cake is essentially a lightly flavored chocolate cake with plenty of red food coloring added to achieve its signature color. After all, turning a brown chocolate cake bright red takes a little help!
Originally, the reddish color developed naturally through a reaction between the acidity of the buttermilk and the cocoa powder. Modern cocoa powder no longer reacts in quite the same way, so food coloring is needed to recreate that iconic appearance.
The coloring doesn’t affect the flavor, so if you prefer not to use food coloring, you can simply leave it out. You’ll still end up with a delicious chocolate cake.
More Red Velvet Recipes
If you love the soft, velvety texture and rich, creamy flavor of red velvet, you’ll definitely want to try these recipes:
Red velvet cake is also a true holiday classic. Looking for inspiration for your Christmas dessert table? Browse my collection of festive Christmas recipes!
Which Food Coloring Is Best for Red Velvet?
When coloring cakes, I always prefer a gel food coloring. Gel colors are highly concentrated, so you need much less than with liquid coloring.
Normally I recommend using food coloring sparingly, but because red velvet is based on chocolate cake, you’ll need quite a bit to achieve a rich red color. I ended up using an entire jar of red gel food coloring.
My cake turned out a deep burgundy rather than a bright red, which I actually loved. If you’d like a brighter red cake, you can either add more red gel coloring or reduce the amount of cocoa powder slightly. Keep in mind that using less cocoa powder will also make the chocolate flavor milder.
Natural Food Coloring for Red Velvet Cake
Yes, I completely understand that this recipe uses a lot of food coloring. Since this isn’t a cake I bake every day, I don’t mind making an exception once in a while. It was absolutely worth it because this cake tasted incredible!
If you’d rather use natural food coloring, I haven’t personally tested that yet, but there are brands that have natural food coloring.