Cream the butter and sugar together with a mixer until light and fluffy. Add the vanilla extract and then the eggs, one at a time, mixing until each is fully incorporated.
Add the self-rising flour, cocoa powder, salt, and food coloring all at once. Mix until just combined.
Line a small baking dish with parchment paper, pour in the batter, and spread it evenly.
Bake at 180 °C/350 °F (conventional oven) for about 20 minutes, until cooked through.
Let the cake cool completely before moving on.
Cake balls
Once cooled, crumble the cake with your hands, a mixer, or two forks.
Add the cream cheese and knead together until it forms a dough-like consistency. Roll into 15 balls and place them on a plate. Chill for at least 1 hour in the fridge, or 15 minutes in the freezer.